Meet Our
Founder
John Elliott is the driving force behind All Trades Cover. With 20+ years in the insurance industry, John set out to make insurance simple, fast, and stress-free for tradies—and he’s done just that. His mission: take the hassle out of cover so tradies can get on with the job.
What John Brings to All Trades Cover
John Elliott founded All Trades Cover with a clear vision—to transform insurance for trades and construction professionals across Australia. With two decades of experience in insurance broking and a deep understanding of the building industry, John saw first-hand how complex and time-consuming traditional insurance processes were for tradies. He knew there had to be a better way.
So, he built one.
Drawing from his background in establishing insurance schemes for the trades and construction sectors, John pioneered one of Australia’s first online contractor insurance platforms. This forward-thinking approach set a new standard for simplicity, speed, and accessibility in trade insurance.
Under John’s leadership, All Trades Cover has grown into a trusted, nationwide insurance partner for thousands of tradies. He’s committed to stripping away jargon and red tape, focusing instead on straightforward coverage that works. More than just a founder, John remains actively involved in client relationships and strategic program design—making sure ATC always delivers high-quality service, competitive pricing, and coverage that tradies can count on.
Read What John Has to Say
John’s blogs are written with one goal in mind—helping tradies like you stay protected without headaches. Whether it’s tips to save on premiums, understanding your cover, or staying ahead of industry changes, he breaks it all down in plain English so you can make confident decisions about your insurance.
Get Expert Advice & The Right Cover Today
Have questions or need help finding the right cover? Our expert brokers are here to assist. Get in touch today and secure the protection your trade business needs—quickly and hassle-free.