John Elliott

An industry veteran with a vision to revolutionise insurance for tradespeople, John Elliott founded All Trades Cover with a commitment to make insurance easy, efficient, and affordable for tradies across Australia.

With 2 decades of experience and thousands of insured clients nationwide, John’s vision has become a reality. All Trades Cover is now a trusted partner for tradies, offering top-tier coverage at competitive prices. But it’s not just about cost savings.
John’s innovative approach focuses on simplicity and speed without compromising
on quality.

John’s passion for creating accessible insurance solutions was sparked by his belief that every tradesperson deserves robust protection without the fuss. He realised that the traditional insurance process was often complex and time-consuming, a stark contrast to the fast-paced, hands-on nature of the trades industry.

Under his leadership, All Trades Cover strips back the complexities of insurance, focusing on clear, straightforward coverage that’s easy to understand and quick to obtain. His mission? To keep tradies covered, so they can focus on what they do best – their trade.

From its inception, All Trades Cover has championed a client-first approach. John has ensured that his team shares this commitment, helping to build a company culture centred on exceptional customer service and genuine care for the clients’ needs.

Today, John Elliott continues to lead All Trades Cover in its mission to deliver fast, simple, and high-quality insurance to tradies Australia-wide, making it one of the country’s most reputable and trusted insurance providers for tradespeople.